Daring to be Different

Today I've been inspired to write about being individual, and not be afraid to do so.  The inspiration came (as so often it does!) from one of our lovely brides, who has a very difficult decision to make between two dresses.  One is a classic, traditional, ivory gown, with a bit of lace, and a bit of sparkle.  She herself described it as 'safe', but it is really lovely and suited her figure perfectly.  The other gown is something quite different; still unmistakeably bridal in the layers of taffeta and tulle and its long train, but with a print fabric and a very distinctive, and not traditionally bridal, look - quite a statement, but an incredibly beautiful one.

 

So this bride is faced with a dilemma - does she go for the 'safe', traditional bridal option, which everyone will expect, and which she knows she will feel comfortable and unselfconscious in on the day, but then perhaps regret not buying the really different dress that she can't stop thinking about?   Or does she go for the different dress that she really loves, and worry about feeling over-the-top on the day, and wish she had gone for the 'safe' option?  There is no right answer here - the only person who can make that decision is the bride herself, and I'm pretty sure she will make the right decision in the end.

 

I wonder if this sort of decision's made all the harder by the idea that a bridal gown has to conform to certain 'standards'.  That a bridal gown should be plain ivory or white, with some detail on, and apparently  that this is what every girl dreams of.  Of course we are bombarded in the wedding media by pictures of pure ivory gowns on every page, and row upon row of the same in bridal shops.  Now, that is, in my experience, what most girls want (and if you do fancy the traditional 'big white dress', then you should embrace that single chance to wear it with every ounce of enthusiasm!)

 

But I also know, from my own experience, that it's not what every bride wants.  Because it's not what I wanted.  My own gown was bridal in its own way, but it certainly wasn't all ivory or white, and I think it turned a few heads on the day.   I set out on my dress shopping experience knowing one thing - that I didn't want a traditional bridal gown. This was long before I owned a bridal store, and I can tell you that  it was not easy to find!  At every turn I was met by women who wanted to persuade me into increasingly meringue-like dresses, because that was their image of what-a-girl-should-get-married-in.  I stuck to my guns and ended up with something I loved, with not a pavlova in sight, but I had to stick to those guns pretty hard.

For girls who aren't as bolshi as me, I think it can be a pretty tough thing.  Society, the media, and your friends and family will all have a tendency to make you question your decision to go with a 'different' dress.  When you are surrounded by images of what a bridal gown 'ought' to be, and well-meaning friends and relations are suggesting to you that you might regret not going down the traditional route, it can be hard to stand up and say that no, your image of a bridal gown doesn't have to be like that.  And it can make you worry that your guests or loved ones might even be disappointed with your choice of gown if you don't play it safe with the traditional option.

My advice is always, always, to stick to what feels right for you.  Let your personality shine though, and remember: It's Your Decision.

If you've always dreamt of a short dress, or a coloured dress, or just something a bit different - if that screams 'MY wedding gown' to you, then please stay true to what you love and don't be swayed by what other people like.   I know how this feels, and I know that it can feel a little unsettling to have people question your choice, but often it's just because other people can't imagine not wanting the traditional gown.

If, on the other hand, you've thrown yourself a complete curveball by ending up liking something quite different when you thought you'd go traditional, you might have a slightly harder decision to make.  Try to build up a picture of the whole wedding, rather than just a picture of you in the dress.  Think about your bridesmaids, colours, decor, flowers, stationery, and how everything ties together.  That can really help to cement which sort of dress is going to work best for you - and could rule one dress out entirely.  And ultimately, if you think the 'different' dress is the one, be brave!  Remember that the only people who really truly matter on the day are you and your fiancé.  If you love your dress, you'll look fabulous in it, which will mean that he will love it too.

Does My Bum Look Big In This?

The selections can be overwhelming, so you'll want helpful advice

Does my bum look big in this? 

When the time arrives to go shopping for a wedding dress most brides will gather together their nearest and dearest and those they trust and set out on a shopping expedition.  Appointments will be made and lunch will be organised (hopefully somewhere nice and with a glass of wine thrown in for good measure).

So when you put together the invitation list for shopping who immediately springs to mind?  Your Mum?  Best friend?  Bridesmaids?  The mother-in-law to be? Aunties, cousins, grannies?  From experience this list could go on.  Truth be told I imagine giving out the invitations to the dress shopping must be up there with the battle that can rage over the invitations to the wedding itself. The apprehension over offending Aunty Marg by not inviting her can cause stress and tension.  Just what you need when planning a wedding and preparing for an exciting shopping trip for your dress!

It can be tough deciding who to bring, but I’ve pulled together a list of people who I would generally say to avoid (unless of course you really, really love them and want them there.  Just be prepared.)

The ‘Poker Guest’

Why have I called them the ‘Poker Guest’?  Because they are totally unaware of body language and unable to read if somebody is happy or otherwise – you could win a fortune from them in a poker game!

‘Poker Guests’ are amazingly happy to be with you on your day shopping but somehow seem not to know you at all.  You will be in the changing room starting to beam as the lacing is done up, next will come shoes and accessories by which time you will be positively glowing.  The sales assistant who has known you for all of 45 minutes by this point knows that you like what you are wearing, they know it makes you feel amazing and that you are mentally wondering if this is ‘the one’.

As you step out of the changing room, grinning from ear to ear, ‘Poker Guest’ will remain completely oblivious to your obvious joy and immediately dismiss the dress out of hand and declare it “awful”.  Your smile fades and you’re left wondering if you are brave enough to wear a dress that somebody who is close to you so strongly dislikes.

‘Poker Guests’ tend to pride themselves on giving honest opinions (this will not be limited to wedding dresses) and consider themselves the family member who has to get things sorted.

Only bring a ‘Poker Guest’ if you are strong enough to do what you want and you want and able to dismiss their opinion when it is not the same as your own.

The Projectionist

So called because they continuously project their taste onto you - the dresses they pull out on the rail, the accessories, the veil, the bridesmaid dresses, EVERYTHING!

Now this might not be a problem if you share really similar tastes with this person, however if you are looking for something elegantly vintage whilst ‘The Projectionist’ believes that no bride is complete without a huge gown and 3 tier veil then you might have a problem.

A skilled sales assistant will help you avoid the overwhelming layers of satin and tulle that ‘The Projectionist’ wants you to try on but depending on how vocal they are with their vision you may find that you have to relent (this usually comes from our wanting not to offend people – I mean how do you tell your treasured guest that, quite frankly, their taste wouldn’t be out of place on My Big Fat Gypsy Wedding?).

So you emerge from the changing room, resplendent in acres of fabric and sparkles, a million miles from the image that you had in mind for your big day, and ‘The Projectionist’ jumps up with a squeal of utter delight, a small clap of her hands and a declaration that it is totally “gorgeous” and is absolutely “the one!”

How do you get out of that one?  Again you have to remain strong to your own image and find a way to politely say thanks but no thanks.  However, be warned, this may become the dress that she compares everything else to and her opinion on anything else from this point on becomes slightly redundant.

‘The Projectionist’ is likely to be your friend who decides where you should go on a Friday night out and buys you birthday presents that aren’t really to your taste but you saw her admiring in the shop window only a couple of months ago.

The Comparison Guest

We suspect you won't want your wedding
compared to anyone else's

This is likely to be a friend who has been married in the past couple of years, and is so named because everything you do in your wedding planning is compared to her experience.

The day will be peppered with phrases such as:

“When I went shopping...”

“When I tried on dresses...”

“Oh I tried that one on!”

“Remember on my wedding day...”

They have miraculously forgotten all the stress of organising a wedding and believe themselves to be experts in everything bridal by virtue of having been a bride themselves.

These guests can make things confusing, especially when the information they so freely give you conflicts with the information you are getting from your wedding supplier (this is not exclusive to wedding dresses, it includes cakes, photographers, florists, etc).

Of course not all recent brides fall into this category, but if you start to become overwhelmed with the level of ‘sharing’ and comparisons it might be best to edit the amount of information that you share with this person.

So who do you take shopping with you? 

Remember first of all that a good bridal sales assistant will listen to what you want, and will, in the most diplomatic way, help you fight your corner, and actually find the right thing for you.

To compliment that, you ideally want to bring somebody who is honest, diplomatic and who understands that it is nothing to do with their own personal taste!

Your taste, and what you want in your wedding dress, is the most important thing and your guests should recognise this.  What you want is somebody who will reply honestly when you ask “does my bum look big in this?” not the person who is too busy thinking about whether they would wear that dress themselves!

Get the Platinum Service

Arrive at your wedding picture perfect

This week we have a great promotion on Aliya Rose Platinum Service - upgrade by 19th May and you'll get it for just £45!

This is an upgraded service package for your Aliya Rose wedding gown, which is available to all our brides, whether your dress is on order, in your possession already, or even if you bought a dress in our sale.  You can order at any time, even if your wedding is only a week away.

Here's what's included:

• Having your dress steam pressed by the professionals at Aliya Rose just before your wedding, to make sure you arrive at your wedding looking spot on.  This is worth at least £40 on its own!
• Having 'Something Blue' sewn into your gown for luck.  (You could even choose something of sentimental value to you instead - one of our lovely brides requested that a special locket of hers with photos of her grandparents inside be sewn in - such a lovely idea!)
• A 10% discount voucher to use against any future accessory purchases from Aliya Rose.  If you're buying one of our bestselling lace edged veils this could save you around £35 instantly!
• A special satin keepsake hanger to keep your dress on
• A thank you gift from us when you collect your gown

This service has been really popular and will give you extra peace of mind just to know that you don't need to worry about ironing or pressing your dress just before the wedding.

If you'd like to find out more, or if you want to upgrade to Platinum Service, call Aliya Rose on 01334 655303 or email us on info@aliyarose.co.uk.  If you want to take advantage of the special discounted price of £45, make sure you upgrade by 19th May 2012!

Happy Birthdays!

This month at Aliya Rose we are wishing ourselves a very Happy 5th Birthday!

We can’t believe that it is 5 years… in some ways it feels like yesterday that we were opening our doors for the first time, and in others it feels like forever. I, for one, can’t imagine a life without Aliya Rose!



Accessory Zone



To celebrate, we have lots of things planned, mostly themed around the number 5. You may already know that if you book a dress appointment in February or March, you will be entered into a big prize draw. Five lucky brides will win £50 worth of Aliya Rose gift vouchers. Perfect for spending in the Accessory Zone.  And not to be sniffed at! More details can be found at www.aliyarose.co.uk



Starstruck Designs
'Aliya' Side tiara



Not only this but there will be a programme of events at the shop to help us celebrate. More details will follow, but we are planning a really special Accessories Evening next month, where you can pop in to view our beautiful range of jewellery, tiaras, headbands, veils and jackets, including the fabulous new, UK designed and made,Starstruck Designs range. There will be special offers on the night, and of course a celebratory glass of fizz! Stay tuned for more details.







Ellis 11286



One of our fantastic suppliers, Ellis Bridals, is also celebrating a birthday this year… only they have been going a little longer than us! Ellis Bridals is a very healthy 100 years old! They are one of the longest established bridal manufacturers in the country, and they are still a family-run business, based in Britain.





Their 100 years of experience has certainly taught them how to create perfect bridal gowns. Their latest collection is aptly named the Centenary Collection, and we are very proud to stock it at Aliya Rose. It’s full of really beautiful designs, including this one, which is an absolute cracker – a classic fairytale beauty with such a romantic look, guaranteed to make your waist look tiny!

And lastly, I’d also like to wish my son, Drew, a happy birthday too. He turns 9 this week. He often advises me on dresses he thinks look good, and is very VERY honest about dresses he doesn’t think much of. And he is scarily good at it. So it seems appropriate to give him a mention here too!

Hot Style 2012 Part 2: Bridesmaids

So you’ve got your wedding gown sorted. Now it’s onto the bridesmaids. With so many styles and colours to choose from, where do you start?!!

This year we are seeing lots of girls opt for soft, floaty fabrics like chiffon. Satin and taffeta are still popular, but chiffon seems to be the big winner for 2012.

You think floaty, you think ‘Grecian’, and Dessy has a fantastic range of Grecian style gowns to choose from, (such as style 6623, pictured left) with empire line and natural-waisted styles. These are light and comfortable to wear.

 But if you think Grecian is the limit of what chiffon can do, think again! You can go for the slightly more sculpted look that is created by Truebride’s M521 - pictured right - (possibly the hottest bridesmaid style this year!), with its cowl back and button detail. We think this is a little bit inspired by Pippa Middleton’s dress at the Royal Wedding, but far FAR easier for normal sized women to wear, with the soft pleats across the tummy and the cowl at the back.  This is so cleverly cut that you can even wear a normal bra underneath - great for when your bridesmaids are running around looking after you!

If you want something a little more formal and traditional looking, then how about the M974C (pictured left)? This is cut more like a satin or taffeta dress, and even has a lace up back, but is made from soft chiffon fabric which gives it a really romantic look. Underneath that soft ruching is a fantastic structure with the same boning you’d expect in a dress made of heavier fabric… the result is a fab figure, smooth lines, and a strapless dress that stays put all day.

Necklines are changing too, with more and more brides choosing straps or high necklines for their bridesmaids. It’s not always about matching the necklines exactly with the bridal gowns any more either, and there are so many choices of dresses in the same fabric, you can even put each of your bridesmaids in a different dress!

As for colours... well that might end up warranting a whole separate blog post, but Cobalt Blue is proving to be a massive hit.  Purple is big this year, and hot pink is making a splash too.  Lots of strong colours, but charcoals, taupes, golds, and ivory, are all colours that are bang on trend for your bridesmaids too.  Add in a splash of colour with your flowers and you'll have a beautiful, soft, vintage palette to work with.

We are actually rather excited at Aliya Rose about helping to style bridesmaids this year.  So far it's proving really rather lovely and interesting.  Can't wait to advise you on yours!

Hot Style 2012 Part 1: Bridal Looks

Every year we sit and make predictions about what will be our top selling dress styles. Then we sit back and wait to see what happens in the New Year. Sometimes we are surprised, and sometimes we feel we’ve got it spot-on.

This January, I am struck by the fact that brides are more often than not looking for something a bit different. They still want to look like a bride. But they don’t want the same as everyone else, and the dresses they are choosing often have something unique about them.

Take the Ellis 11127 (left). We’ve never seen anything quite like it from any other designer. The back of this dress is breathtaking, and whilst it still has a traditional, bridal look, the lace train really adds something different.

Then there’s the Ella 5497 (right). The optional shoulder covering on this dress is proving a real hit as brides look for an alternative to what seemed to be the endlessly popular strapless gown.


Benjamin Roberts 2251 (below) has the lace and vintage styling that are so much en vogue right now, but the dark beaded embellishment and splash of subtle colour are going down a storm – not once have we been asked ‘does it come in all-ivory?’

Of course, how you accessorise your dress will also give it your own personal touch. One of our favourite look-changing accessories at the moment is a full length beaded lace-edged veil. It’s incredible, and can turn a lovely gown into a goose-bump inducing, jaw-dropping bridal look! The right accessory can totally make the outfit.

I haven’t even touched upon the customised option yet. Take a plainer bridal gown, and use a bit of imagination and creativity… a brooch, a jacket, add straps, or a one shoulder covering, maybe a belt… and you have a look that is entirely your own.

 We are loving helping brides to create a look that’s really unique. But ultimately our advice never changes: stay true to yourself and find a gown and a look that you feel really comfortable in. If you feel great on the day, then you will look great.

Get Clued Up

Buying your wedding dress is super-exciting. But don’t get so caught up in it that you forget to pay attention to the boring (but extremely important) details of your purchase!

We always spend time with each bride as they finalise their order, going through the terms and conditions of purchase with them, when they will need to make payments, how sizing works, what happens with alterations, collecting their dress, and making sure they understand their responsibilities and obligations throughout the process. So it’s quite surprising how often we find that customers seem unaware of some of these details a little further down the line!

Of course we understand that going through these dull details, about things that aren’t relevant right this minute, or perhaps won’t be relevant for several months, is particularly difficult when all you want to do is celebrate the fact that you’ve picked the dress you’re going to get married in. But remember that it’s important that you understand what you’re signing when you put your name on the dotted line. And that you know where to refer back to these details when the time comes.

Everyone (including us) wants to make sure the process goes smoothly and as free from stress as possible.

Getting clued up on the matter-of-fact stuff is something we all tend to do if we buy white goods, a car or a holiday. Really, buying a wedding dress is no different.

Here’s our advice for staying perfectly business-like:

• Take a deep breath and be patient when you’re going through the terms and conditions, and if you have any questions at the time, don’t be afraid to ask them! It can take a few minutes but it’s important to know what you’re signing.

• Make sure you have a copy of the terms and conditions to refer back to, and keep it somewhere safe – it might help answer any questions you have later on (and we don’t expect you to remember everything off the top of your head!)

• Don’t be afraid to come back and ask questions if you need to. Again, we know there is a lot of information to retain, and you won’t necessarily think of everything at the time when you order.

• Make sure you know the basics such as when any payments are due, how the alterations process works, and how soon you will need to come in to collect your dress. Remember that every shop is different with these, so don’t make assumptions based on someone else’s bridal experience!

• Check what responsibilities you have – for example the shop may ask you to come in within a certain time frame to try on your dress after it arrives - this will be for a good reason (such as checking that it is all as it should be with plenty of time still to spare!). If you don’t stick to your side of the bargain then you could end up putting yourself at a disadvantage.

The more informed you are, the less stressed you need to be! Simple as that. Happy planning!