About Me

My photo
Cupar, Fife, United Kingdom
Aliya Rose is an award-winning bridal shop in Fife, Scotland. We have always been proud of our commitment to customer service, and our excellent range of styles and sizes. But we're also quite fun, or at least we try.

Monday 30 August 2010

Does Size Matter?


Ok ladies. You’ve probably heard all sorts of things about sizing of bridal gowns. Some of it may have made sense, and some of it may have mystified you entirely. It can certainly be very confusing to find yourself buying a £1000 dress whose label states that it’s a completely different size from the one you’d normally buy from the high street!

But we all want to make sure that on the big day there are NO muffin tops or back-cleavages in evidence, and that your wedding dress is possibly the most flattering thing you’ll ever wear!

So how on earth does this mystical bridal sizing thing work?

Well, there isn’t really some kind of magical trade secret here. In actual fact it works very much like any other clothing manufacturing. Each manufacturer works to their own size chart, and each dress they produce will correspond to the measurements on their size chart. The confusion starts because:

1) As you will know from shopping on the high street, sizes can vary hugely from shop to shop. In Next you might be a size 10, but in Monsoon you might be a 12. Bridal designers are no different, because each designer or manufacturer will be working from a different size chart, so a Benjamin Roberts size 10 will not necessarily be the same as an Ella size 10. And just because you wear a Next size 10 doesn’t mean you’ll automatically be a size 10 in bridal gowns! Each bridal shop will have all the size charts relevant to the designers they stock, and they’ll all be trained in how to use them!

2) When you compare someone’s actual measurements to a size chart (ANY size chart, whether it’s Marks & Spencers or Maggie Sottero), it’s very, very unusual for anyone to be the same size on their bust, waist and hips. It’s far more usual for someone to be, say, a size 12 bust, size 14 waist and size 10 hips. In ‘normal’ clothes which have a bit of stretch in them (thank god for Lycra), this doesn’t really matter, and in fact a size 12 top wouldn’t feel too small on their waist at all. However, bridal gowns are not normally made from stretchy fabrics. Unlike most ‘normal’ clothes, bridal gowns are very tailored with heavily structured bodices. This means that there’s no give in them. And if your bust measures a 12 and your waist measures a 14, then you won’t get away with the 12 on your waist – that 2 inches of difference between the sizes might be the difference between you looking fabulously gorgeous, and bursting the zip, having spent the whole day being unable to eat or breathe properly.

3) A lot of bridal size charts come up small compared to high street manufacturers size charts. You may have found in the past that some shops are a little generous with their sizing (and we all like to be flattered!), and some manufacturers are becoming increasingly flattering with their sizes! Some bridal manufacturers (unfortunately for all of us who like to know the size on the label is a small number!) don’t tend to be all that flattering with their sizing. This can mean that when combined with the effect of point 2), when you compare your measurements to the size chart, instead of the size 12 you were expecting, your measurements fit more neatly into a size 16. Trust the size chart here. Ignore what ‘label’ they give these measurements and remind yourself that the most important thing here is that your dress fits whatever your largest measurement is properly. There is nothing worse than seeing a bride in a dress that is too tight.

4) Sample sizes can be incredibly deceptive. During appointments I’m usually bombarded with questions about what size this or that sample is. But my answer is always the same - the size on the label of a sample dress is largely irrelevant. Why? Because sample dresses are tried on over and over again, by people of all shapes and sizes. They have to be cleaned. And all of that can stretch the dresses. A well used sample dress in a size 14 might actually be an inch bigger than a brand new size 14 dress in exactly the same design. And that inch can really count! At Aliya Rose we rarely use samples as a true guide for size – we always take measurements once you’re ready to order a dress, and work from there.

5) Some designers use US sizes. Which are not the same as British sizes, even though they are called 10, 12, 14 etc. Again, the important numbers here are the measurements of your bust, waist, and hips. Don’t get hung up on the number that they give the size!

So here are my top tips for brides with regard to size:
• Forget the size you wear in ‘normal’ clothes.
• Try to leave your size vanity at the door. It can be hard, but remember at all times that you will NOT be walking down the aisle with the size label hanging out the back of your dress (I hope!), so no one needs to know what size your dress is. Cut it out if you want, and also remember that once your dress has been altered, it’s ‘you’ sized, not a size 14 or 20 or whatever the label said.
• Take the shop’s advice. At Aliya Rose we WANT your dress to be as much the right size for you as possible. We always show you where your measurements are on the size chart so that you can understand why we’re ordering the size we are. We hope that our customers leave understanding how it works, but we’re always open to questions if people aren’t sure! So don’t be afraid to ask if you feel you need clarification.
• If a dress is too small for you, it will make you look bigger. But if it’s the right size all over, you’ll instantly appear to lose pounds without making any effort. How can that be a bad thing?

Wednesday 18 August 2010

Beautiful Photography for Breast Cancer Care

Over the coming days, we will be blogging about some very special companies which are helping us out with our Breast Cancer Care Strawberry Tea event. These are companies whose work you get to experience for yourself when you come along to our event, so make sure you’ve booked it in your diary – 21st and 22nd August 2010, and if you order your dress then, you’ll bag yourself a fantastic goody bag worth around £250!!!

We’re very excited to have the fabulous wedding photographer Nikki McLeod on board to help us out with this event. Nikki McLeod Photography is a well established wedding & portrait business, based in Dalgety Bay, south west Fife. From photographing weddings that have appeared on the front cover of the Scottish Wedding Directory's "Real Life Weddings" magazine, to making ladies of all shapes and sizes feel & look beautiful with "Breathless" boudoir photography, there is possibly no end to the talents this amazing lady has! She has photographed me in the past, and I can vouch for her ability to put you at your ease, make you look fantastic, and produce visually amazing shots! Nikki McLeod Photography celebrates 10 years of business in 2010.

Here’s what Nikki has to say about her involvement with our event:

“I've always been a fan of Aliya Rose, having photographed the Aliya Rose girls
themselves, as well as some of their stunning dresses, and their brides
on their big days; I even bought an Aliya Rose dress myself for our 10th
wedding anniversary do!

Therefore it's an honour to be asked to come and be a part of the Breast
Cancer Care charity day. Nikki McLeod Photography is going to be
available on both of the charity days, taking images of the happy
proceedings. I also will be available to take Facebook-ready images of
you trying on dresses, and/or headshots, for a donation to the charity.”

But that’s not all. Nikki has kindly donated vouchers for our goody bags, which could mean a free post-wedding shoot, or money off either your wedding photos or a Breathless session. AND you’ll be entered into a prize draw to win a free Breathless boudoir session with Nikki!

Amazing, thank you Nikki!

To get your hands on one of our fab goody bags, you’ll need to come along to the Strawberry Tea Event on 21st and 22nd August 2010 and place an order for a bridal gown or bridesmaid dresses. Get in there quick though, because the bags will only be available whilst stocks last!

For every bridal gown we sell, we will donate £50 to Breast Cancer Care, and £10 for every bridesmaid dress.

Contact us on 01334 655 303 for more information – most of our appointments have now been booked for the weekend, but don’t worry, no appointment is necessary! You can just come along from 9am-5pm on Saturday, or 11am-4pm on Sunday.










Wednesday 11 August 2010

Get your hands on gorgeous earrings from Starstruck Designs!


Over the coming days, we will be blogging about some very special companies which are helping us out with our Breast Cancer Care Strawberry Tea event. These are companies whose work you get to experience for yourself when you come along to our event, so make sure you’ve booked it in your diary – 21st and 22nd August 2010, and if you order your dress then, you’ll bag yourself a fantastic goody bag worth around £250!!!

The first one we’d like to rave about is Starstruck Designs.

Owner and Designer, Kerri Miller, started the company in 2002, and has never compromised her commitment to excellent quality and design in her handmade jewellery, tiaras and crystal bouquets. I’ve been lucky enough to watch her work, and see the quality of the workmanship up close, so I can vouch personally for the amazing attention to detail. In fact, I’ve often commented that the wirework is so perfect it looks as though it’s been done by a machine rather than human hands. She's got an inner magpie, so loves a bit of sparkle. For that reason she uses Swarovski components, and Swarovski are generally acknowledged to have the best sparkle in the business!

We were absolutely delighted when Kerri contacted us to say she wanted to donate some of her work for our goody bags. We were even more delighted when she showed us what would be in the bridal goody bags – these gorgeous earrings are made with Swarovski crystal and freshwater pearls, and retail for £18 a pair. They will compliment so many dresses perfectly, or they'd make an amazing gift.

(And they’re only one of the great goodies in our goody bags, so watch this space for more info!)

Kerri is also a finalist in the Boudoir Beautiful competition run by e-beads.co.uk - a huge achievement, and we wish her lots and lots of luck with the next round!

To get your hands on one of our fab goody bags, you’ll need to come along to the Strawberry Tea Event on 21st and 22nd August 2010 and place an order for a bridal gown or bridesmaid dresses. Get in there quick though, because the bags will only be available whilst stocks last!

For every bridal gown we sell, we will donate £50 to Breast Cancer Care, and £10 for every bridesmaid dress.

No appointment is necessary, but contact us on 01334 655 303 for more information or to prebook your time slot and beat the queues!

Monday 2 August 2010

Breast Cancer Care Strawberry Tea Event - 21st and 22nd August 2010


Aliya Rose is currently working its socks off to prepare for a rather amazing charity event. As it's a cause very close to lots of people's hearts, and since it's something that might affect so many of our customers in the future, we wanted to raise money for Breast Cancer Care, and so we’ve decided to hold a Strawberry Tea. Lots of these have already taken place up and down the country, and people have served delicious strawberry treats along with a refreshing cuppa, in return for a donation to Breast Cancer Care.

But this is no ordinary Strawberry Tea. Yes, we’ll be serving you delicious treats on the day. But we’ll also be doing what we do best – helping brides to find the dress of their dreams. For every bridal gown we sell on the weekend of 21st and 22nd August 2010, we will donate a whopping £50 to Breast Cancer Care. And for every bridesmaid dress, we’ll donate £10.

But that isn’t all! As a thank you, we have amazing goody bags to give away to customers who order on those days. The bridal one is worth around £250!! So well worth getting your dress picked out and ordered then.


For that weekend only, we'll have a Benjamin Roberts and Blue By Enzoani designer event - that means even more of their beautiful dresses in store than we usually have.

Not only that, but amazing Scottish photographer, Nikki McLeod, is going to join us to take photos of the event as it happens, and also to make her skills available to you – if you’ve always fancied having a really great head shot for Facebook, then this is your chance to get one, for a small donation to the charity. AND you'll be given the chance to enter a prize draw for a free Breathless session!

Oh, and the
Delia Online Forum liked our idea so much, they gave us a case of Shloer to serve (yummy)!

In fact, we’ve teamed up with a number of other fabulous companies for this event, including
Scottish Wedding Directory, Starstruck Designs, Wedding Ideas Magazine, and Morven Studios, to name but a few. Don’t worry, we’ll be blogging about them in the coming weeks so you know what to expect!

Appointments are not necessary for this event, but if you’d like to bag yourself a specific time slot to beat the queues, then call us now on 01334 655 303.

Doors will be open from 9am to 5pm on Sat 21st, and 11am - 4pm on Sun 22nd August 2010. See you there, people!